It is not a new thing that every upcoming musician wants to BLOW (make it big) in the Nigerian music industry. A major question they ask at the beginning of their musical journey is how do I promote my music?
Since major record labels like Mavin, Kennis Music, Chocolate city and Storm recordsthat can manage, package and promote your songs will hardly get you signed, you will need to take up responsibility as your own music promoter.
Note : That nothing good comes easy and you will need to sacrifice either in form of time, efforts, a night’s sleep just to get what you want.
Here are few steps to achieve that :
(1) MAKE GOOD SONGS:
Sorry I cannot teach you how to write a song. I believe you are reading this because you have the talent already to compose and record a good song. The type of song you do should be targeted to an audience with a good taste in music. It does not matter the genre hip-hop, rock, dance hall, Rap, R n B, classic, alternative- whatever! You should do music to impress thousands of fans and not just your family and close friends.
(2) ATTEND SHOWS REGULARLY:
Be it a club performance or sponsored show just be noticed. Keep your ears on the ground for upcoming shows and try to make friends with event organizers and tell them to put you on the list of performers and that you don’t mind doing it for free. Talk to the DJ at the club, give him a promo copy of your CD and encourage him to play it on his shows. You get to meet music industry people at musical shows. Build and maintain your contacts with them. You don’t know who has a marketer in Alaba or who has a friend in that radio station.
(3) USE SOCIAL MEDIA:
Open profiles on sites like Facebook, Twitter and MySpace which gives you the platform to interact with your fans. Update your social network profile regularly with interesting pictures and videos of you. Photos from an event you performed or a video of a studio recording session should do. You get not only fans from Nigeria but all over the world with these types of websites. Social networking site gives you an online following which is good for your music career. Do not underestimate the power of the internet in building your music career.
(4) OFFER SOME Of YOUR SONGS FOR FREE DOWNLOADS And OTHER ON SALES ONLINE LIKE ITUNES AND AMAZON MUSIC:
You want your songs to reach a wide audience and people generally love free music downloads. Upload like 2 of your songs to music sites like ANYTHINGNAIJA.COM and promote your download links to your fans on the social networking sites.
(5) ALABA IS A FACTOR:
There is always a headquarters of any industry. Alaba being the headquarters of the Nigerian music marketers, you should familiarize yourself with the people at Alaba. Try to get your song on the monthly Alaba produced DJ mixes even if you may be asked to pay for this.
Most Nigerian celebrity and superstar musicians went to Alaba for promotion in their upcoming days. That’s the home for Nigerian music and movie marketers. Imagine what a contact at Alaba will do for your musical career.
When you finally succeed in your music career, do not fail to say thank you to the crew at Anythingnaija.com music promotion